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15 Aug, 2025. Fri Yonatan

Taj Mahal: Beauty in Stone Continue Reading
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12 Aug, 2025. Tue Yonatan

Play Hard. Wear Umbro Continue Reading
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12 Aug, 2025. Tue Yonatan

Men’s Classic Logo Hoodie Continue Reading
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11 Aug, 2025. Mon Yonatan

Performance Wear by Nike Continue Reading
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06 Aug, 2025. Wed Yonatan

Agbada: Tradition in Style Continue Reading
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28 Jun, 2025. Sat Betelhem

Adwa: The Day Africa Humbled Europe This wasn't just a battle; it was a seismic event that preserved Ethiopia's independence, shattered the myth of European invincibility, and ignited a beacon of hope for anti-colonial movements and pan-Africanism across the globe. Adwa stands as a testament to unity, strategic brilliance, and the enduring power of a people determined to defend their freedom, forever changing the course of African and world history."

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28 Jun, 2025. Sat Betelhem

Fasika: Ethiopia's Easter of Unwavering Faith and Joyous Rebirth Rooted in ancient traditions, Fasika culminates in a powerful Paschal Vigil on Easter Saturday night, leading to a midnight fast-breaking and a grand feast on Sunday. It is a time when families reunite, communities reconcile, and the vibrant spirit of Ethiopian culture shines through in a symphony of traditional attire, ancient hymns, and the tantalizing aromas of festive meals, symbolizing forgiveness, unity, and new beginnings.

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26 Jun, 2025. Thu Betelhem

Meskel: Ethiopia's Festival of Fire, Faith, and Flourishing Spring It commemorates the discovery of the True Holy Cross of Christ by Queen Helena and joyously marks the end of the long rainy season and the arrival of spring. The central ritual involves lighting towering bonfires known as "Demera," adorned with bright yellow Meskel daisies. This UNESCO-recognized event unites communities nationwide through colorful processions, ancient chants, feasting, and a spirit of reconciliation and renewal. 

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